Story is UX with a timeline.
Every beat answers a question the viewer is already asking.
- 01 · Hook
“Why should I care?”
- 02 · Problem
“Is this about me?”
- 03 · Product
“How does it work?”
- 04 · Proof
“Can I trust it?”
- 05 · Next step
“What do I do now?”
If a viewer has to work to follow it, it isn't finished.









