1:53 · Opens on Vimeo
How I tell the storyWith UX in mind
Story is UX with a timeline.
A viewer can't click back or skim ahead. So I design a film like an interface: one clear path, and a reason for every scene.
Five beats. Each one answers a question the viewer is already asking.
- 01 · Hook
“Why should I care?”
Open on the result or the problem, straight away.
- 02 · Problem
“Is this about me?”
A situation they recognise, in real product screens.
- 03 · Product
“How does it work?”
The product doing the job, one step at a time.
- 04 · Proof
“Can I trust it?”
Real UI, a real result or a number.
- 05 · Next step
“What do I do now?”
End on one clear action.
Six rules I design every scene to
One idea per scene
Needs two sentences? Make it two scenes.
Show, then say
The visual lands first. The words confirm it.
Guide the eye
Scale and contrast point at what matters.
Keep their place
Things move from where they were to where they go.
Pace for reading
Hold long enough to read. Speed up the rest.
Works on mute
Visuals and captions carry the story.
If a viewer has to work to follow it, it isn't finished.
